An Introduction to Pay Per Click Advertising

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What Is PPC Advertising?

Pay per click advertising is the way to go if you are thinking about advertising your business online. Posting ads on a PPC site is a way better choice to make than posting them on a classified site. Digital Marketing is an absolute must if you want your business to succeed. With PPC advertising, you pay only for the clicks you receive on your ad.

How It Works…

Most of the time your ad will be placed on a reputable website that receives a whole lot of traffic. This is a very good thing. You see, the site owner wants to bring people to their website, of course. They do their fair share of advertising to bring in new viewers for their own personal success. The site owner also wants people to click on your ad. They want the new customers they receive to come and click on all of the ads on their site. Why? Because it makes them money. PPC advertising guarantees you exposure.

Why Advertising Is SO Important…

Advertising is what gets you new customers. If you do not advertise and get the word out about your business you will not make any money. You want to advertise as much as you can, in as many places as you can. Pay Per Click advertising allows you to do that. It increases traffic to your website and, therefore, increases the amount of customers you get. The more you advertise the more your business will grow. If you really want your ads to be seen and the traffic to come place as many PPC ads in as many places as you can.

Why PPC Advertising Is Better Then Regular Classified Advertising…

The number one reason why PPC advertising works better is because traffic is driven to your ad for you. As mentioned before, the site owner of the site your ad is posted on is doing everything in their power to get people to click on you because you pay them for each click you receive. They won’t make any money if they don’t drive traffic to your ad. Regular classified advertising sites leave it solely up to you to bring traffic to your ad. You essential have to advertise for your advertisement. You spend a lot of time and effort trying to get people to see your ad, and you do it all on your own. The site owner doesn’t care if people click on your ad or not because you pay them a set fee to list the ad, or list it for free. PPC advertising may cost just a little bit more than regular advertising does, but it is very well worth it. Consider it an investment in your future. It’s definitely safe to look at it that way because the money you spend on PPC advertising will come back to you ten-fold if not more via all the new customers you receive from your ads.

SEO Strategy for Your Business in 2016

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Search engine optimization is ever changing based on the new needs that businesses might have. The search engines are coming up with different search algorithms that make it impossible for SEO to stay the same for a long time. In 2014, more than 13 updates were released to counter the Google Algorithms. 2015 has also seen some major changes in search engine algorithms, thus prompting major changes in SEO too.
You have to think about what is likely to change in 2016 and start planning for it. Here are a few things to expect that will change in SEO for the year 2016.

  1. Optimizing for mobile traffic is going to be critical

    Since 2014, the call for better mobile websites has been on the rise and it seems like the trend is not ending anytime soon. There is no point of creating a separate mobile website from your main website. The simplest and best solution would be using a responsive design. The responsive design will automatically resize based on the screen size of the device accessing the website. This is something Google has continued to emphasize on for many people to do for their websites.

  2. Optimizing for all search engines

    It is no longer just a competition between Yahoo and Google. More search engines are coming up each day. Consider checking out what other search engines have to offer. Put your time in the other popular search engines such as Bing and Yandex. SEO is still important when optimizing your website for such search engines. Read about the different webmaster materials posted on the search engines to learn more about what is supposed to be done.

  3. Focus more on Return of Investment rather than Keyword stuffing

    If your SEO company is still using keywords to help rank your content, then it is time to move on to a new one. The year 2016 is going to be full of surprises, especially those who rely on using keywords to rank better on search engines. You can easily rank for using some useless keywords, but for how long will that last? Sometimes it is better to focus on the long-term methods of optimizing your content rather than the short time methods. You do not want to spend thousands of dollars each month optimizing a website that has no conversions because of poor optimization methods.

  4. Social media is still a big thing

    The power of social media can never go unnoticed when it comes to search engine optimization. Many people today are having more visitors than before all thanks to social media. You have to identify the most used social media sites in the world and create an account. Make regular posts to the account and link the posts to your website. More people will be interested in knowing what more you have to offer on your website.

  5. Subscribe to different SEO company newsletters

    The best way to know about the SEO trends is if you are connected to SEO companies through newsletters. It is highly likely that these companies will send you updates about the different SEO methods they think are important. These updates will help you get ahead of the competitors before they know about the new techniques.

7 Steps to Obtaining More Clients with Social Media

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Social media can be the best thing that ever happened to your business if it is implemented correctly. Each day you would hear about the importance of having an online presence for the business. Most businesses today have a social media account, but they barely use it. How are people likely to know about the business when you barely post anything? You have to come up with a social media strategy that will drive your business to get more clients. Here is how to obtain more clients with social media.

  1. Create business objectives in line with social media

    If you have to include social media in making more sales, the business objectives have to be tailored towards social media platforms. You can think of achieving 5,000 following by the end of the year on a social media platform. That is achievable based on your effort as a company. With the realistic goals, you can build the company brand, engage fans more often, and ultimately attract new clients.

  2. Get to know your audience

    With social media, it is all about posting what people love. Get to interact with your business fans to know what they like more. Based on their likes, it would be easier to come up with posts that relate to them. Consider what would influence them to make a purchase from your business, share your product to many other potential customers and keep them coming back for more products.

  3. Your posting habits and schedule

    Now that you know what the customers like to read, how often are you going to post new content? The moment the customers come back and find the same old posts, they are likely to reduce the number of visits. You need to keep the content fresh at all times. Fresh content will always help you to attract more customers. Have a publishing calendar that you follow strictly to keep on posting new content.

  4. The contact information

    When people find your social media account interesting, they would want to contact you. Make sure the company contact information is listed on the social media account. If a person wants to know more a product, he or she will immediately place a call to your company.

  5. Social media engagement

    You might be posting new content each day, but with no engagement, you are not doing much. Customer engagement involves continuous chatting with the clients and answering possible questions they might have. Post replies to the comments posted by your fans to improve your SMM.

  6. Allocating resources

    Any social media strategy will require proper allocation of resources to make it successful. You have to hire or train your customer support team on interacting with people on social media. Having all the necessary resources should make social media marketing successful.

  7. Measure the outcome of social media strategy

    You have to measure the performance of a social media strategy to know if it is yielding any results or not. Monitor the number of sales coming from social media platforms and plan on how to make them even more.

Why Your Business Needs Online Reputation Management

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It is not always easy to run a business. You have to consider the competitors that are always looking to take over your market share, the workers who need a raise and many other issues. If such issues are not solved, the company reputation is at stake. You have to consider working on your conflict resolution skills to manage the reputation of the company.

Your online reputation is as important just as your offline one. Any business has to impress both online and offline. Here is why your business needs that online reputation management program.

Keep building the business brand

The business cannot keep on growing if there is nothing positive about it online. Having a great business reputation is the best way to keep the business growing. A good business brand online can be through reviews and social media engagement. The business brand can suffer a lot if you keep on providing poor quality services to the clients. These clients will post negative reviews about your business.

Build brand trust and loyalty

Having a good online reputation management program, you should be in a position to build customer confidence about your business. Many customers like a trustworthy brand that can deliver on its promises. If the clients trust in your business, they will remain loyal even when there is a competitor for your services.

Boost sales for a business

An effective way of getting more sales through an online platform is through having the clients loving your reputation. You need to keep the clients trusting that you can provide better products and services than other providers can. With a proper reputation program, you should keep on receiving orders from the clients.

Attract qualified employees

Many people love to work for a reputable company. The moment you manage to build trust for the company online, you can expect that more employees that are qualified would want to be part of the company. Having qualified staff is a great start to have a better service delivery, quality products manufacturing among other things.

Rebuilding the negativity about the business

Handling a business would not always be rosy as sometimes issues come up. If the issues attack the company reputation, then it is about time that you worked to rectify that. An online reputation management program should come up with ways of handling the negativity surrounding the business. If the reputation is not rebuilt fast enough, expect that more issues are likely to come up and they will ruin the business.

You simply need it

Even if the business is doing well online, you still need the reputation management to keep the reputation strong. Businesses who have used this method are now enjoying the benefits of being reputable. Do not let your business face reputation issues when they can be avoided altogether.